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The Ultimate Guide to Trusted Calls

Welcome to the world of Phone Number Redemption and Trusted Calling – two powerful solutions that revolutionize business communications.

answering a trusted call

Phone Number Redemption empowers legitimate enterprises to regain control of their phone numbers, ensuring a secure and reliable communication channel free from the disruptions of spoofers, spammers and scammers.

Our service is driven by Trusted Calling, where advanced technology and verified caller systems work together to establish authenticity, eliminate mislabeling, and prevent legitimate calls from being mistaken as spam. YouMail’s unique approach focuses on the content of the calls, in addition to the behavior.

This fosters trust, boosts call answer rates, and strengthens customer relationships, empowering businesses to communicate effectively and confidently with their valued audience. Say goodbye to unwanted calls, and hello to a new era of trusted, reliable communication!

The Impact of Ignored Calls

When consumers ignore a phone call from your brand, assuming it's spam/invalid, the impact is significant. There are real costs associated with every missed call, such as missed opportunities for engaging with customers, addressing inquiries, or providing valuable information.

It also leads to a decline in customer trust and loyalty, as they may perceive your brand as untrustworthy and, ironically, because your brand’s calls are being mislabeled as spam, the false perception that there is an absence of legitimate calls from your brand, which results in the consumer seeing your brand as unresponsive. Consistent call avoidance should prompt businesses to explore alternative communication channels, potentially shifting consumer behavior towards other methods of contact, such as emails or social media, which carry even more risks and limits.

The Rise of Spam Calls and Phone Scams

With increasing rates plaguing communication channels, spam calls and phone scams have become a concerning trend. As these malicious activities become even more sophisticated, consumers, carriers, and businesses face growing challenges in distinguishing legitimate calls from scam calls, eroding trust in phone communication. With U.S. consumers receiving just under 5.1 billion robocalls in August 2023 alone, the impact is far-reaching, as heightened skepticism towards unknown callers can hinder essential business-customer interactions, leading to missed opportunities and a breakdown in effective communication.


Why Phone Numbers are Mislabeled as “Spam Risk”

  • Machine Learning Algorithms and Their Drawbacks

    Machine learning algorithms are used for detecting spam calls, but they can also misclassify legitimate numbers. These algorithms most often look only at changes in calling behavior, relying solely upon unique patterns that don’t always distinguish spam from genuine calls – this leads to false "spam risk" labels. The industry’s major players all have unique algorithms, and because their algorithms are closely-guarded secrets, there is no industry autonomy, making it impossible to predict who (analytics engines and carriers alike), or what behavior change, has driven their decision to label a call as potential spam.

  • The Problem of Number Spoofing

    Number spoofing is a tactic where scammers steal phone numbers and manipulate caller IDs to make themselves appear as legitimate entities, tricking call protection systems into labeling these calls as “spam risk” when they’re actually fraudulent.

  • The Role of Blacklists

    Blacklists (e.g., DNO lists for ISE) contain known spam numbers and help block unwanted calls, but they can also lead to mislabeling of legitimate numbers due to false positives or spoofing.

  • The Effect of User Reports

    User reports of spam calls can influence mislabeling, as false or misleading reports, such as when a customer believes they never “opted in” to receive a phone call, may trigger “spam risk” labels on legitimate numbers. Because it’s difficult to determine why a consumer either ignored or rejected an incoming call, carriers are limited to user reports for call treatment and DNC databases.

  • How Shared Characteristics Influence Mislabeling

    Shared characteristics between legitimate and spam numbers, such as call patterns or geographic locations, can contribute to mislabeling, where genuine calls are incorrectly flagged as “spam risk” based on similar attributes with known spam calls, ultimately revealing the flawed reasoning behind this to be nothing more than “because they are spam.”

Preventing Mislabeling requires a proactive approach from businesses through the use of effective tools and practices. Enterprises can take proactive measures by setting up monitoring services that alert them if/when calls are being labeled as spam, provide the content as definitive evidence of call intent, and identify the source of the label. Regularly reviewing user reports and promptly addressing any issues can further minimize mislabeling occurrences, while continuously fine-tuning machine learning algorithms can improve the accuracy of call identification. Maintaining a clean and up-to-date phone number reputation through Number Reputation Management can help avoid false flags on call blocking systems, but lack of insight behind behavior-driven algorithms requires ongoing monitoring. Alternatively, branded caller IDs and verified call systems ensure legitimate calls are easily recognized and trusted by recipients, however these are more susceptible to brand spoofing.

The Benefits of Trusted Calling

With increasing rates plaguing communication channels, spam calls and phone scams have become a concerning trend. As these malicious activities become even more sophisticated, consumers, carriers, and businesses face growing challenges in distinguishing legitimate calls from scam calls, eroding trust in phone communication. With U.S. consumers receiving just under 5.1 billion robocalls in August 2023 alone, the impact is far-reaching, as heightened skepticism towards unknown callers can hinder essential business-customer interactions, leading to missed opportunities and a breakdown in effective communication.

The Drawbacks of Trusted Calling

While Trusted Calling offers significant benefits, it may encounter challenges related to implementation complexity and adoption. Establishing a universal Trusted Calling framework requires coordination among various telecom providers and regulatory bodies, which can be time-consuming and resource-intensive. Trusted Calling also opens the door for new kinds of number spoofing, including, but not limited to, branded calling and spoofed caller ID. To deliver a truly qualified Trusted Calling platform, multiple data sources need to be considered.

For a Truly Comprehensive Trusted Calling System,
You Need What YouMail PS Provides:


    to identify from what network that customer’s call should be initiated

  • Traffic Behavior Insight (KYT):

     to monitor and determine the intent of a call

  • Number Behavior Insight

    to track and understand the behavior of phone numbers, enabling the identification of legitimate versus malicious callers

  • Branded Calling Solution

    to accurately label and verify incoming calls, enhancing recognition and trust for recipients

  • Brand Spoofing Protection

    to prevent reputation damage caused by unauthorized parties using your brand identity, ensuring a secure and trusted communication environment

Phone Number Redemption plays a vital role in safeguarding business communication channel integrity. By reclaiming and restoring compromised numbers, enterprises can establish a trusted, reliable image that fosters positive customer interactions. As the fight against spam calls and phone scams intensifies, the importance of Phone Number Redemption becomes even more apparent, allowing businesses to take back control of their communication channels and maintain strong customer relationships. Implementing this process can ultimately lead to improved call answer rates, increased customer trust, and a more positive overall experience for both businesses and their valued clientele. The most effective remediation strategy is to work directly with the carriers, providing contractual evidence that definitively determines the call’s intent.

Why Trust YouMail PS?

YMPS is considered the telecom industry’s gold standard in data reliability. Our unique market position, driven by our comprehensive data source and built upon our award-winning call filter and message protection application, is available direct-to-consumers. We’ve also partnered with the majority of US Telecom leaders, even further expanding our sensor network to include millions of additional honeypot numbers and expansive DNO lists, and offering even more solutions to stop bad actors, build trust, and qualify branded calling. With full US, Canada, and UK coverage, our sensor network is carrier agnostic and offers complete geographic diversity, with access to:

  • Device data (how calls are received)
  • SMS and voicemail content
  • Carrier answer rates and CDR details
  • Third-party reported data (warnings posted to directory)
  • Unwanted Voicemail reports
  • Robocall Index

It's the blend of all these different elements that allows us to provide real insight.

Key Takeaways

  • Mislabeling can lead to unanswered calls, which impacts trust and communication between your brand and any potential customers.
  • Verified calls and transparent communications earn customer trust.
  • As the telecom industry’s gold standard in data reliability, YouMail PS provides the only truly comprehensive Trusted Calling system, while our competitors’ branded caller IDs provide minimal visibility/trust for your brand.
  • YouMail’s Phone Number Redemption restores your brand’s compromised numbers, rectifying false “spam risk” labels by verifying the legitimacy of those numbers.

YMPS offers a variety of solutions to help streamline and resolve false labeling, as well as provide ongoing protection and remediation for your local and toll-free numbers. In just 15 minutes, we can show you the potential risks currently facing your brand, as well as how to remediate any potential damage or reduce risks from fines (or worse) to carrier networks.

Frequently asked questions

What is Phone Number Redemption?
Phone Number Redemption involves reclaiming and restoring phone numbers that have been compromised or associated with unwanted robocalls and spam.
How can I increase my call answer rates?

To increase call answer rates, consider using YouMail’s Trusted Calling, which combines verified caller systems with our advanced technology that includes compliance monitoring, trusted calling solutions, brand spoofing protection, and traffic/number behavior insights to establish authenticity, eliminate mislabeling, and prevent your legitimate calls from being mistaken as spam.

Why are people not answering my calls?

People may not be answering your calls due to caller ID mislabeling, lack of familiarity with your number, or a perceived high volume of spam calls.

How can I earn my customers' trust over phone calls?

To earn customers' trust over phone calls, use verified caller ID platforms, be transparent about your identity, and provide valuable and relevant information during the call.

What is mislabeling removal and how does it work?

Mislabeling removal refers to the process of rectifying false "spam risk" labels on phone numbers by verifying the caller's legitimacy and taking proactive measures.

What is a verified call?

A verified call is a system that authenticates caller identities to ensure legitimate and trusted communication.

What is caller display?
Caller display is the feature that shows caller information on the recipient's device.
Why is my phone number being labeled as “Spam Likely”?

Your phone number may be labeled as "Spam Likely" due to its association with spam calling behaviors, compliance violations, consumer feedback, or number spoofing tactics used by scammers.

How can I remove the “Spam Likely” label from my phone number?

To remove the "Spam Likely" label, the most effective remediation tactic is to provide evidentiary support that clearly identifies the caller’s intent and compliance.

Are there proactive measures I can take to avoid mislabeling of my phone number?

Proactive measures to avoid mislabeling include maintaining a positive number reputation, promptly addressing user complaints and/or false reports, and fine-tuning machine learning algorithms.

What is the deal with the rise in spam calls and phone scams?

The rise in spam calls and phone scams refers to the increasing frequency and sophistication of malicious activities impacting communication channels. Considering the success rate of phone scammers, where 68.4 million Americans lost a total of $39.5 billion USD to scam calls in 2022 (with each victim losing an average of $577 USD) – up from 59.4 million Americans (and a 32.5% increase from the $29.8 billion USD lost) in 2021 – it's no wonder that scammers are scaling up and intensifying their criminal enterprises to levels never before seen.

How does number spoofing affect my phone calls?
Number spoofing affects phone calls by disguising the caller's true identity, making it challenging to distinguish legitimate calls from scams.
How can blacklists and user reports affect my phone calls?

Blacklists and user reports can impact phone calls by flagging certain numbers as potential spam or fraudulent, leading to mislabeling. It is important to stay up to date on opt-in/TSR requirements, and have access to multiple data sources.